E-mail marketing is a new and very powerful method of marketing that is very cost effective compared to other media investments such as postal or printed. If done correctly it is proven that e-mail marketing has the second highest return on investment only to search marketing as the most powerful online marketing technique.
There are many advantages to e-mail marketing;
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- It is very direct and can be aimed at a very specific target audience |
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- It can be sent to substantial numbers of different potential customers |
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- It is easy to track as compared to postal methods |
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- It is instant, mail arrives within seconds |
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- Far less expensive |
